Good design is sustainable design - Imran Amed
I see design not as a solution but as a dynamic tool for inquiry and transformation. After having worked in multidisciplinary environments, I mainly work in the F&B sector, specialising in Brand Strategy, Packaging, Interior Visualisation and Online Launches. I love the intersection of design and art and the different approaches I find in the places I travel to.
All Projects
Packaging
UX/UI
Industrial
OTHER
coming soon
Restaurant rebranding
A rebranding for an osteria in Tuscany. The humble staff and the elegance of the food was woven into the Osteria's brand identity which was refined to create a harmonious balance between the history of the restaurant and its modern cuisine.
Brand Strategy
Fun and witty artwork created for printed and digital campaigns across Babingtons Blends' online platforms, OOH and printed mediums.
Interior Branding
While I was working at Minale Tattersfield, we were commissioned to create Trentino's Winter Olympics 2026 marketing campaign for Verona airport's arrival area.
Branding and Interior Design
Developing the brand identity and extending it to the interior design for Salty Commune, a forward-thinking co-working space located in Hoxton, launched in the summer of 2019.
UX/UI
User interface redesign and optimisation for Our Hut's website, resulting in improved user experience and increased organisation of the charity's educational resources.
Spatial Design
Interior look and feel, furniture design and fixture detailing for the renovation of Buiese's old distillery - the space was converted to a shop and visitor centre.
Label Design
A packaging design for dietary supplement and a colour study for a modular product range were created for Hubble, a small health brand based in the UK.
UX/UI Case study
User research and interface design for Babingtons Blends' e-commerce site and which was the main part of the Italian Tea rooms' launch in the UK market.
Poster Design
Artwork selected by CHEAP Festival for their 2023 'Call for Artists - Agitatevi' in Bologna.
coming soon
Sportfolio
Sportfolio addresses the inefficiencies in managing sports medical certificates by introducing a centralised digital platform to automate sharing between athletes, sport centres and health clinics.
Communication
Branding and cross-media content creation for Humanitarian Designer's Meetup Lab at CERN IdeaSquare, in Geneva. The event brought together forty participants from different backgrounds in design and humanitarian aid.
UX/UI
Digital design created for an organic winery in the north of Italy. After the work on the labels and packaging, the aim was to launch Bervini's new look on all their platforms.
Packaging
Illustration and label artwork for Tenuta Luisa a wine producer in northern Italy looking to refine the look of its range of wines.
Book Design
A book commissioned for Vasco & Piero's Pavilion's 50th Anniversary, one of Soho's most established Italian restaurants.
Book Design
Book and cover design created for the old Victorian recipes still used today in Babingtons Tea Rooms on the Spanish Steps in Rome.
Pattern Design
Modern take on Victorian designs for the new porcelain sets used in Babingtons Tea Rooms in Rome.
Book Design
Anniversary book design for Babingtons Tea Rooms in Rome, highlighting quirky history through creative layout and colour selection.
Packaging and Label Design
Design of an organic wine company's online platform and content creation for social media use - the importance of being in contact with nature was highlighted in their wine ranges as well as their website.
Tertiary Packaging
Reducing the quantity of materials and swapping them for eco-friendly solutions helped maintain the high standard of protection the mannequins need to arrive intact at their destination.
UI and Content Creation
Website design for a travel blog. Design of a travel blog focused on showcasing personal tales and cultural facts from around the world. An intuitive layout was created to highlight the photographic and written content.
Art Direction, Branding, Campaign Strategy, Digital, Identity, Label design, Packaging, Print, Social Media, Online Strategy, Web Design, Interior Branding and Visualisation, Book Design.
Let's work together.
If you like the look of the projects I've worked on or would like to collaborate on something together, and would like to get in touch, I would love to hear from you! Please feel free to book a call or email me.
